Registration is open for the fourth annual Produced in Montserrat Expo (PRIME) taking place on the 27^th and 28^th July, at the Montserrat Cultural Centre.

The annual trade show, a cornerstone of the Calabash Festival, will be held this year under the theme, ‘Let’s create and innovate.’ The Expo has been strategically moved to the end of July to capitalize on the anticipated increase in visitors and to coincide with the time of month when consumers have greater spending power.

‘PRIME is the premier marketplace for local businesses to promote their products and services to hundreds of potential customers. During the event, vendors build brand awareness, grow their network; boost sales; and forge business relationships. The expo further fosters market awareness among business owners, inspiring product development and spurring competitiveness,’ explained the Trade Division.

This year, PRIME organizers have expanded their focus with the introduction of a ‘Product Innovation Competition’ among primary schools. Students will innovate and create new products which will be displayed and judged on Day Two of PRIME. The competition will provide exposure to product development, marketing, packaging and labelling for the products and engender understanding of the importance of quality and standards.

Interested businesses are encouraged to act fast and register by the 31^st May deadline to participate fully in PRIME promotions leading up to the event.

Registration can be completed online via the PRIME website at https://prime.gov.ms/ or by contacting the Montserrat Arts Council (MAC) at (664) 491-8555. The registration fee of $50.00 is non-refundable.

PRIME is a must-attend event for any business owner or entrepreneur looking to launch, expand and/or promote their products/services.

For more information about PRIME, visit https://prime.gov.ms/